According to JP Morgan (as reported by CNBC), Apple is set to include wireless charging capability in its next generation iPhone; the iPhone 8, along with the iPhone 7s and iPhone 7s Plus.
Of course, this isn’t set in stone – it’s mere speculation at present, and we won’t know for certain until we draw nearer to the release date. But with the source of this information coming from JPMorgan it’s certainly likely to be well informed speculation.
Wireless charging is the future. There are no two ways about it. The benefits of wireless charging are simply too many for the big tech companies to ignore. Dell and Lenovo have already begun rolling out wireless charging capability as standard for their laptops and of course, it’s only a matter of time before everyone else, including Apple, follows suit.
Currently, wireless charging is something of a novelty. It’s offering is regarded as a surprise from a consumer viewpoint rather than seen as the norm. Soon though, this won’t be the case. The clamour of public opinion, and indeed demand, will see wireless charging become a standard fixture in hospitality venues, retail establishments, workplaces and the home.
At CHARGit, we’re ahead of the curve. By offering our services to businesses now, we’re ensuring that they’re readily positioned for when consumer demand does begin to surge.
Several years ago, WIFI was a novelty. Now, wherever you go, WIFI is expected as standard. The sign ‘free WIFI here’ isn’t something that differentiates a venue. Businesses and venues that take up wireless charging capability at this stage though are in an excellent position to benefit from that differentiating factor. Their rivals don’t offer it, so it will provide genuine draw value, encouraging customer footfall and extended dwell time.
The inclusion of our CHARGit app will further that draw value as businesses are able to market the fact they have wireless charging directly through the app, with the opportunity to highlight live offers.
Apple, by looking to incorporate wireless charging in its latest technology, is recognising the inevitable. Wireless charging is coming and it’s coming in a big way.